Online branding in SMEs as a strategic initiative during COVID-19 pandemic implication to revenue generation

Micro, small and medium enterprises are one of the fundamental economic drivers on both macro and micro scales. In this context, SMEs struggle to keep their businesses afloat as the online shift accelerated when the Covid-19 pandemic struck. To increase efficiency and to continue operations, SMEs to...

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Chi tiết về thư mục
Những tác giả chính: Brosas, Kenette Joy (Tác giả), Cabug-os, Adrheyni Kyle (Tác giả), Cayaco, Rhendel Khey (Tác giả)
Tác giả khác: Dacuyan, Flordeliz B. (adviser.)
Định dạng: Luận văn
Ngôn ngữ:English
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