The relationship between satisfaction level and products bought online in a post-pandemic context the case of Lazada, Shopee, and Tiktok Shop

The relationship between satisfaction level and products bought online in a post-pandemic context the case of Lazada, Shopee, and Tiktok Shop

The surge in e-commerce during the COVID-19 pandemic has reshaped consumer purchasing behaviors, with platforms like Lazada, Shopee, and TikTok Shop becoming dominant marketplaces in the Philippines. Even as restrictions eased, online shopping continued to grow, driven by convenience and accessibili...

Celý popis

Podrobná bibliografie
Hlavní autoři: Carrera, Gabriel Ripalda (Autor), Esperas, Frances Mae Calucer (Autor), Lacaba, Mikaela Ong (Autor), Roldan, Kharyza Mae Bulanadi (Autor)
Další autoři: Lorenzo, Anida Bernadette (adviser.)
Médium: Diplomová práce
Jazyk:English
Témata:
Electronic commerce > Philippines.
E-commerse platforms.
Customer satisfaction.
Product categories.
Lazada.
Shopee.
TikTok shop.
Web scraping.