APA (7th ed.) Citation

Kotler, P., & Keller, K. L. (2006). Marketing management (Twelfth edition.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. Twelfth edition. Upper Saddle River, New Jersey: Pearson Prentice Hall, 2006.

MLA (9th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. Twelfth edition. Pearson Prentice Hall, 2006.