Cita APA (7th ed.)

Kotler, P., & Keller, K. L. (2006). Marketing management (Twelfth edition.). Pearson Prentice Hall.

Cita Chicago (17th ed.)

Kotler, Philip, i Kevin Lane Keller. Marketing Management. Twelfth edition. Upper Saddle River, New Jersey: Pearson Prentice Hall, 2006.

Cita MLA (9th ed.)

Kotler, Philip, i Kevin Lane Keller. Marketing Management. Twelfth edition. Pearson Prentice Hall, 2006.