Managerial economics - Hirschey, Mark.; Bentzen, Eric; Scheibye, Carsten (Hampshire, UK Cengage Learning EMEA, 2022)
Contents: Part 1. Overview of managerial economics - - Nature and scope of managerial economics - - Economic optimization - - Demand and supply - - Part 2. Demand analysis and estimation - - Demand analysis - Demand estimation - - Forecasting - - Part 3. Production and competitive markets - - Production analysis - - Cost analysis and estimation - - Linear programming - - Competitive markets - - Performance and strategy in competitive markets - - Part 4. Imperfect competition - - Monopoly and monopsony - - Monopolistic competition and oligopoly - - Game theory and competitive strategy - - Pricing practices - - Part 5. Long-term investment decisions - - Risk analysis - - Capital budgeting - - Organization structure and corporate governance - - Government in the market economy.
Includes bibliographical references, appendices, and index.
Keywords: Managerial economics