Consumer behavior of selected Filipino Gen Z toward meme marketing

Consumer behavior of selected Filipino Gen Z toward meme marketing

Manylion Llyfryddiaeth
Prif Awdur: Verano, Ma. Aura Francesca B. (Awdur)
Awduron Eraill: Bantang, Joanne R. (adviser.)
Fformat: Traethawd Ymchwil
Iaith:English
Pynciau:
Internet advertising > Philippines.
Memes > Social aspect.
Generation Z > Attitudes.
Generation Z > Philippines.
Memes > Philippines.
Consumer behavior.
Product engagement.
Mynediad Ar-lein:Available for University of the Philippines Diliman via Digital Archives. Click here to access.