Consumer behavior of selected Filipino Gen Z toward meme marketing - Verano, Ma. Aura Francesca B.; Bantang, Joanne R. (Quezon City University of the Philippines Diliman, 2025)
In partial fulfillment for the Degree of BBachelor of Science in Home Economics
Thesis
Keywords: Internet advertising -- Philippines; Memes -- Social aspect; Generation Z -- Attitudes; Generation Z -- Philippines; Memes -- Philippines; Consumer behavior; Product engagement