Consumer behavior of selected Filipino Gen Z toward meme marketing

Consumer behavior of selected Filipino Gen Z toward meme marketing

Opis bibliograficzny
1. autor: Verano, Ma. Aura Francesca B. (Autor)
Kolejni autorzy: Bantang, Joanne R. (adviser.)
Format: Praca dyplomowa
Język:English
Hasła przedmiotowe:
Internet advertising > Philippines.
Memes > Social aspect.
Generation Z > Attitudes.
Generation Z > Philippines.
Memes > Philippines.
Consumer behavior.
Product engagement.
Dostęp online:Available for University of the Philippines Diliman via Digital Archives. Click here to access.