Tourism product development
"Tourism organizations (whether in the public sector or the private sector) which ignore the need for a continuing stream successful new products risk being overtaken by more marketing -oriented competitors. The process of new product development (NPD) is logically no different in tourism than...
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| Médium: | Kniha |
| Jazyk: | English |
| Vydání: | 2nd edition. |
| Témata: |