Marketing communications contexts, contents, and strategies

Manylion Llyfryddiaeth
Prif Awdur:	Fill, Chris (Awdur)
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Hertfordshire Prentice Hall Europe 1999.
Rhifyn:	Second edition.
Pynciau:	Communication in marketing. Marketing channels. Sales promotion.