Marketing and information technology the strategy, application and implementation of IT in marketing

Marketing and information technology the strategy, application and implementation of IT in marketing

Dettagli Bibliografici
Autori principali: O'Connor, John (Autore), Galvin, Eamonn (Autore)
Natura: Libro
Lingua:English
Pubblicazione: London Pitman Publishing 1997.
Soggetti:
Information technology.
Marketing.