O'Connor, J., & Galvin, E. (1997). Marketing and information technology: The strategy, application and implementation of IT in marketing. Pitman Publishing.
Citação norma ChicagoO'Connor, John, and Eamonn Galvin. Marketing and Information Technology: The Strategy, Application and Implementation of IT in Marketing. London: Pitman Publishing, 1997.
Citação norma MLAO'Connor, John, and Eamonn Galvin. Marketing and Information Technology: The Strategy, Application and Implementation of IT in Marketing. Pitman Publishing, 1997.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.