APA (7th ed.) Citation

Sheth, J. N., & Mittal, B. (2004). Customer behavior: A managerial perspective (2e.). Thomson/South-Western.

Chicago Style (17th ed.) Citation

Sheth, Jagdish N., and Banwari Mittal. Customer Behavior: A Managerial Perspective. 2e. Mason, Ohio: Thomson/South-Western, 2004.

MLA (9th ed.) Citation

Sheth, Jagdish N., and Banwari Mittal. Customer Behavior: A Managerial Perspective. 2e. Thomson/South-Western, 2004.