APA (7th ed.) Citation

Schiffman, L. G., & Kanuk, L. L. (2007). Consumer behavior (Ninth edition.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. Ninth edition. Upper Saddle River, New Jersey: Pearson Prentice Hall, 2007.

MLA (9th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. Ninth edition. Pearson Prentice Hall, 2007.