00000nam a2200000 i 4500 UP-8027390931316406106 Buklod 20251024093637.0 m |o d | ta 251023s2023 enk a r b|||| u|eng d 2022032254 9781032014692 (paperback) 22763735 DAIT eng rda DLC DLC eng pcc G 151 M358 2023 Mansfield, Charlie author. Travel writing for tourism and city branding urban place-writing methodologies Charlie Mansfield and Jasna Potočnik Topler. London New York Routledge, Taylor & Francis Group 2023. x, 168 pages illustrations 23 cm text txt rdacontent unmediated rdamedia volume nc rdacarrier Includes bibliographical references and index. Introduction: Who is Commissioning, Producing and Reading Travel and Place Writing? -- Introducing Literary Travel Writing and Place Making -- Affect, Experience and the Literary Text -- Travel Writing in Place Branding -- Value, Axiology and Written Representation of Place -- Methodologies and Practice -- Case Studies in Cooperative Travel Writing -- Evaluating Writing for Quality and Value in Mentoring -- Conclusions, Research Futures and Management. "Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers. This informative and practical volume will be of great interest to students of tourism marketing, destination marketing, place branding, travel writing, as well as current creators of commercial tourism marketing content"-- Provided by publisher. Branding (Marketing) City promotion. Travel writing. Potocnik Topler, Jasna author. Online version Mansfield, Charlie. Travel writing for tourism and city branding London ; New York : Routledge, Taylor & Francis Group, 2023 9781003178781 (DLC) 2022032255. FO Monograph UPD DAIT G 151 M358 2023 Book