Bridging the gap the online presentation of a select group of YouTube content creators and their followers' reception of their content

Bridging the gap the online presentation of a select group of YouTube content creators and their followers' reception of their content

This research explores multi-layered aspects of audience engagements facilitated by YouTube content creators such as Lai Austria, Joshua Agatep, and Kazuhiko Parungao, more popularly known as Senpai Kazu. Such investigation involves strategies on content creation and “self-presentation” applied by t...

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Detalles Bibliográficos
Autor Principal: Cajucom, Benedicto Marcel IX F. (Author)
Outros autores: Labor, Janalou S. (adviser.)
Formato: Thesis
Idioma:English
Subjects:
YouTube (Electronic resource)
Social media > Influence > Philippines.
Digital media > Social aspects > Philippines.
Social media and society > Philippines.
Online social networks > Philippines.