Why the stars did not align understanding citizens' negotiation of their politics as fans of kakampink celebrities during the 2022 Philippine elections

Celebrities’ star power has long been utilized in politics to sway voters, especially their fans. But the 2022 election results challenge this norm, as Leni Robredo and Kiko Pangilinan failed to win despite endorsement by many prominent local celebrities. Consequently, this study seeks to understand...

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