A Work of heart the effect of emotional advertising on brand credibility, and the correlation between brand credibility and consumers' purchase intent - Valenzuela, Rana Rae L.; De Pano, Jose Carlo G. (Quezon City College of Arts and Letters, University of the Philippines Diliman, 2018)
Thesis (B.A. in Speech Communication)
Includes bibliographical references and appendices.
Keywords: Advertising -- Psychological aspects; Consumer behavior -- Psychological aspects -- Philippines; Advertising -- Social aspects -- Philippines