Services marketing concepts, strategies, & cases

Services marketing concepts, strategies, & cases

Show all versions (3)
Detalhes bibliográficos
Main Authors: Hoffman, K. Douglas (Author), Bateson, John E. G. (Author)
Formato: Livro
Idioma:English
Publicado em: Boston, MA, USA Cengage Learning ©2024.
Edição:Sixth edition.
Assuntos:
Service industries > Marketing.