APA (7th ed.) Citation

Hoffman, K. D., & Bateson, J. E. G. (2024). Services marketing: Concepts, strategies, & cases (Sixth edition.). Cengage Learning.

Chicago Style (17th ed.) Citation

Hoffman, K. Douglas, and John E. G. Bateson. Services Marketing: Concepts, Strategies, & Cases. Sixth edition. Boston, MA, USA: Cengage Learning, 2024.

MLA (9th ed.) Citation

Hoffman, K. Douglas, and John E. G. Bateson. Services Marketing: Concepts, Strategies, & Cases. Sixth edition. Cengage Learning, 2024.