Cita APA (7th ed.)

Hoffman, K. D., & Bateson, J. E. G. (2024). Services marketing: Concepts, strategies, & cases (Sixth edition.). Cengage Learning.

Cita Chicago (17th ed.)

Hoffman, K. Douglas, i John E. G. Bateson. Services Marketing: Concepts, Strategies, & Cases. Sixth edition. Boston, MA, USA: Cengage Learning, 2024.

Cita MLA (9th ed.)

Hoffman, K. Douglas, i John E. G. Bateson. Services Marketing: Concepts, Strategies, & Cases. Sixth edition. Cengage Learning, 2024.