Analysis on the servicescape of shopping mall in Davao City as a determinant for customer response

Over the years, the industry of retail and commercial spaces has grown significantly and produced important economic benefits for a city. From a strategic standpoint, customer loyalty is considered to be an important factor in a mall?s success. It became the primary focus of marketing campaigns. Mo...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awdur: Salisali, Kent Harvey L.
Awduron Eraill: Songcayaoun, Ryan C. (adviser.)
Fformat: Traethawd Ymchwil
Cyhoeddwyd: 2023