Analysis on the servicescape of shopping mall in Davao City as a determinant for customer response
Over the years, the industry of retail and commercial spaces has grown significantly and produced important economic benefits for a city. From a strategic standpoint, customer loyalty is considered to be an important factor in a mall?s success. It became the primary focus of marketing campaigns. Mo...
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Tesis |
| Publicado: |
2023
|