Analysis on the servicescape of shopping mall in Davao City as a determinant for customer response

Over the years, the industry of retail and commercial spaces has grown significantly and produced important economic benefits for a city. From a strategic standpoint, customer loyalty is considered to be an important factor in a mall?s success. It became the primary focus of marketing campaigns. Mo...

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Detaylı Bibliyografya
Yazar: Salisali, Kent Harvey L.
Diğer Yazarlar: Songcayaoun, Ryan C. (adviser.)
Materyal Türü: Tez
Baskı/Yayın Bilgisi: 2023