Research methods for business students - Saunders, M. N. K.; Lewis, Philip 1945-; Thornhill, Adrian
Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.
JMP Sarmiento (Recommending faculty) AY 2022-2023
Includes bibliographical references and index.
Keywords: Business -- Research; Business -- Research -- Data processing