00000cam a22000004i 4500 UP-8027390931316335093 Buklod 20241129084930.0 a r |||| u| ta 241129s xx d r |||| u| 9781398605992 9781398605978 (iLib)UPMIN-00038494829 pcc HF5548.32 K566 2022 658.8 HF5548.32 K566 2022 Kingsnorth, Simon author. Digital marketing strategy an integrated approach to online marketing Simon Kingsnorth. Third Edition. xvi, 399 pages illustrations 25 cm Revised edition of the author's Digital marketing strategy, [2019] IMA Acopiado (Recommending faculty) AY 2022-2023 Includes bibliographical references and index. "Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals"--Provided by publisher. Electronic commerce Management. Internet marketing. Strategic planning. Introduction to Marketing Management MGT155. Online version Kingsnorth, Simon. Digital marketing strategy 3rd. New York, NY : Kogan Page Inc, [2022] 9781398605985 (DLC) 2022010052. FO UPMIN UPMIN-MAIN HF5548.32 .K566 2022 Book