Digital marketing fundamentals from strategy to ROI

Digital marketing fundamentals from strategy to ROI

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, isdiscussed. Digital Marketing Fundamentals is easy to read and contains many international examp...

Mô tả đầy đủ

Chi tiết về thư mục
Những tác giả chính: Visser, Marjolein (Tác giả), Sikkenga, Berend (Tác giả), Berry, Mike 1958- (Tác giả)
Định dạng: Sách
Phiên bản:2nd edition.
Những chủ đề:
Internet marketing.
Marketing > Management.