Digital marketing fundamentals from strategy to ROI

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, isdiscussed. Digital Marketing Fundamentals is easy to read and contains many international examp...

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Bibliographic Details

Main Authors:	Visser, Marjolein (Author), Sikkenga, Berend (Author), Berry, Mike 1958- (Author)
Format:	Book
Edition:	2nd edition.
Subjects:	Internet marketing. Marketing > Management.