Analyzing media messages using quantitative content analysis in research
"The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a conten...
| Autors principals: | , , , |
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| Format: | Llibre |
| Edició: | Fourth edition. |
| Matèries: |