Strategic integrated marketing communications
"With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even potential pitfalls as organisations try to i...
| Autor Principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | English |
| Edición: | Second edition. |
| Subjects: |