Strategic integrated marketing communications
"With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even potential pitfalls as organisations try to i...
| المؤلف الرئيسي: | |
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| التنسيق: | كتاب |
| اللغة: | English |
| الطبعة: | Second edition. |
| الموضوعات: |