Exploring strategies in developing a consistent branding for Tulunan United Women?s Initiative for Development (TUWID) Organization in Tulunan, North Cotabato
Branding strategies have evolved significantly over the years, from merely creating brand images to being cultural agents. Culture and brand became intertwined, giving rise to what is called "brand culture", an organization's innate core values (Bhasin, 2018). Some companies, despite...
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2023
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