The art of entrepreneurial pursuit social commerce through the lived experiences of facebook live-sellers in the Philippines
Dennison, Bourdage-Braun, and Chetuparambil (2009, 2) strongly emphasize that??social commerce is [the concept of] word of mouth applied to e-commerce?. This has been found advantageous to sellers and buyers alike as it is offers lower production costs, but higher engagements and sales. Live s-comme...
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| Formatua: | Liburua |
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2022
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