The art of entrepreneurial pursuit social commerce through the lived experiences of facebook live-sellers in the Philippines
Dennison, Bourdage-Braun, and Chetuparambil (2009, 2) strongly emphasize that??social commerce is [the concept of] word of mouth applied to e-commerce?. This has been found advantageous to sellers and buyers alike as it is offers lower production costs, but higher engagements and sales. Live s-comme...
| Главный автор: | |
|---|---|
| Другие авторы: | |
| Формат: | |
| Опубликовано: |
2022
|