A textual analysis on family in milk product advertisements for children ages three and above

The research looked into the portrayal of family in five different milk product advertisement for children ages three and above and the social and cultural implications of these portrayals in Philippine TV advertising. Using Roland Barthes? narrative codes, the researcher was able to identify the co...

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Détails bibliographiques
Auteur principal: Gador, Karla Gericka s. (Auteur)
Autres auteurs: Perez, Teody Boylie R. (adviser.)
Format: Thèse
Langue:English
Publié: 2018