APA (7th ed.) Citation

Duboff, R. S., & Spaeth, J. (2000). Market research matters: Tools and techniques for aligning your business. Wiley.

Chicago Style (17th ed.) Citation

Duboff, Robert S., and Jim Spaeth. Market Research Matters: Tools and Techniques for Aligning Your Business. New York: Wiley, 2000.

MLA (9th ed.) Citation

Duboff, Robert S., and Jim Spaeth. Market Research Matters: Tools and Techniques for Aligning Your Business. Wiley, 2000.