Kotler, P. (1984). Marketing management: Analysis, planning, and control (5th ed.). Prentice-Hall.
Chicago Style (17. basım) AtıfKotler, Philip. Marketing Management: Analysis, Planning, and Control. 5th ed. Englewood Cliffs, N.J: Prentice-Hall, 1984.
MLA (9th ed.) AtıfKotler, Philip. Marketing Management: Analysis, Planning, and Control. 5th ed. Prentice-Hall, 1984.
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