Clow, K. E., & Baack, D. (2010). Integrated advertising, promotion, and marketing communications (4th ed.). Prentice Hall.
Citación estilo ChicagoClow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 4th ed. Upper Saddle River, N.J: Prentice Hall, 2010.
Cita MLAClow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 4th ed. Prentice Hall, 2010.
Warning: These citations may not always be 100% accurate.