APA (7th ed.) Citation

Perreault, W. D., Cannon, J. P. P. D., & McCarthy, E. J. (2010). Essentials of marketing: A marketing strategy planning approach (12th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Perreault, William D., Joseph P. Ph. D. Cannon, and E. Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. 12th ed. New York: McGraw-Hill/Irwin, 2010.

MLA (9th ed.) Citation

Perreault, William D., et al. Essentials of Marketing: A Marketing Strategy Planning Approach. 12th ed. McGraw-Hill/Irwin, 2010.