Jay Marketing's strategic plan towards becoming a competitive company

Jay Marketing is a local retail business established in 1993 under sole ownership. In 1998, the company ventured into an outlet merchandising agreement with Company X which started their expansion from one store to seventeen outlets, and from a handful to 70 employees. As the company grows, it faces...

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Bibliografski detalji
Glavni autor: Li, Josephine K. (Autor)
Daljnji autori: Ellson, Adela G. (adviser.), Pabularcon, Liza N. (adviser.)
Format: Disertacija
Jezik:English
Izdano: Davao City School of Management, University of the Philippines Mindanao c2007.
Teme: