Jay Marketing's strategic plan towards becoming a competitive company

Jay Marketing is a local retail business established in 1993 under sole ownership. In 1998, the company ventured into an outlet merchandising agreement with Company X which started their expansion from one store to seventeen outlets, and from a handful to 70 employees. As the company grows, it faces...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Li, Josephine K. (लेखक)
अन्य लेखक: Ellson, Adela G. (adviser.), Pabularcon, Liza N. (adviser.)
स्वरूप: थीसिस
भाषा:English
प्रकाशित: Davao City School of Management, University of the Philippines Mindanao c2007.
विषय: