Jay Marketing's strategic plan towards becoming a competitive company

Jay Marketing is a local retail business established in 1993 under sole ownership. In 1998, the company ventured into an outlet merchandising agreement with Company X which started their expansion from one store to seventeen outlets, and from a handful to 70 employees. As the company grows, it faces...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Li, Josephine K. (Tekijä)
Muut tekijät: Ellson, Adela G. (adviser.), Pabularcon, Liza N. (adviser.)
Aineistotyyppi: Opinnäyte
Kieli:English
Julkaistu: Davao City School of Management, University of the Philippines Mindanao c2007.
Aiheet: