Jay Marketing's strategic plan towards becoming a competitive company
Jay Marketing is a local retail business established in 1993 under sole ownership. In 1998, the company ventured into an outlet merchandising agreement with Company X which started their expansion from one store to seventeen outlets, and from a handful to 70 employees. As the company grows, it faces...
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| Format: | Thesis |
| Language: | English |
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Davao City
School of Management, University of the Philippines Mindanao
c2007.
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