Jay Marketing's strategic plan towards becoming a competitive company

Jay Marketing is a local retail business established in 1993 under sole ownership. In 1998, the company ventured into an outlet merchandising agreement with Company X which started their expansion from one store to seventeen outlets, and from a handful to 70 employees. As the company grows, it faces...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Li, Josephine K. (مؤلف)
مؤلفون آخرون: Ellson, Adela G. (adviser.), Pabularcon, Liza N. (adviser.)
التنسيق: أطروحة
اللغة:English
منشور في: Davao City School of Management, University of the Philippines Mindanao c2007.
الموضوعات: