Jay Marketing's strategic plan towards becoming a competitive company
Jay Marketing is a local retail business established in 1993 under sole ownership. In 1998, the company ventured into an outlet merchandising agreement with Company X which started their expansion from one store to seventeen outlets, and from a handful to 70 employees. As the company grows, it faces...
| Autor principal: | |
|---|---|
| Altres autors: | , |
| Format: | Thesis |
| Idioma: | English |
| Publicat: |
Davao City
School of Management, University of the Philippines Mindanao
c2007.
|
| Matèries: |