A strategic plan paper for ACWS United Broadcasting Network, Inc. (WROCK FM)
The radio industry is now being challenged given the presence of numerous advertising media competing for scarce advertising money. ACWS United Broadcasting Network, Inc., popularly known as WRocK FM, is one of those broadcasting companies competing and surviving in a very fragmented industry. These...
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| Other Authors: | , |
| Format: | Thesis |
| Language: | English |
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Davao City
School of Management, University of the Philippines Mindanao
c2007.
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