The search how Google and its rivals rewrote the rules of business and transformed our culture - Battelle, John 1965- (New York Portfolio, 2005)
The database of intentions -- Who, what, where, why, when? and how (much)? -- Search before Google is born -- Google -- A billion dollars, one nickel at a time: the Internet gets a new subsiness model -- Google 2000-2004: zero to $3 billion in five years -- The search economy -- Search, privacy, government, and evil -- Google goes public -- Google today, Google tomorrow -- Perfect search.
Includes bibliographical references (p. [287]-299) and index.
Keywords: Google (Firm); Google; Internet industry -- United States; Web search engines; Internet searching; Information society -- United States