Introduction to electronic commerce - Turban, Efraim; Turban, Efraim (Upper Saddle River, NJ Pearson/Prentice Hall, 2011)
Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.
Prev. ed. published under author: Efraim Turban.
Includes bibliographical references and index.
Keywords: Electronic commerce