Essentials of marketing a global-managerial approach

Essentials of marketing a global-managerial approach

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Bibliografski detalji
Glavni autor: Perreault, William D.
Daljnji autori: McCarthy, E. Jerome (Edmund Jerome)
Format: Electronic Resource
Jezik:English
Izdano: Boston, Mass. McGraw-Hill/Irwin c2006.
Izdanje:10th ed.
Serija:McGraw-Hill/Irwin series in marketing
Teme:
Marketing.