APA-Zitierstil (7. Ausg.)

Perreault, W. D., & McCarthy, E. J. (2006). Essentials of marketing: A global-managerial approach (10th ed.). McGraw-Hill/Irwin.

Chicago-Zitierstil (17. Ausg.)

Perreault, William D., und E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 10th ed. Boston, Mass: McGraw-Hill/Irwin, 2006.

MLA-Zitierstil (9. Ausg.)

Perreault, William D., und E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 10th ed. McGraw-Hill/Irwin, 2006.