Cita APA (7a ed.)

Lamb, C. W. (2011). MKTG4 (4th ed.). South-Western, Cengage Learning.

Cita Chicago Style (17a ed.)

Lamb, Charles W. MKTG4. 4th ed. Mason, OH: South-Western, Cengage Learning, 2011.

Cita MLA (9a ed.)

Lamb, Charles W. MKTG4. 4th ed. South-Western, Cengage Learning, 2011.