APA (7th ed.) Citation

Winer, R. S. (2007). Marketing management (3rd ed.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Winer, Russell S. Marketing Management. 3rd ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2007.

MLA (9th ed.) Citation

Winer, Russell S. Marketing Management. 3rd ed. Pearson Prentice Hall, 2007.